Black Friday
Marketing Guide

This PDF is your How-To guide on marketing and automating your Black Friday Sale geared towards photographers. I provide every email I send and exactly what it says. Ideas on what to post on your socials. How to use Squarespace, Klaviyo, and Acuity to your advantage so you can relax over your Thanksgiving holiday. This does take minimal graphic design skill if you want your emails to look nice, but all 3 platforms are the most user friendly I have come across and they’re “Drag & Drop” style so NO coding involved! If I can do it, you can do it! The best part: once it’s setup, you can use it year after year with just a few text updates of course.

If you’ve solely relied on Facebook and Instagram as your only Black Friday marketing avenues in the past, you are making a big mistake. You’re competing with thousands of corporations who are all spending huge dollar amounts so your free analytics/algorithm/views will drastically fall around Black Friday. Using email and texting campaigns - you’re delivering directly to your audience who actually signed up to learn about what you’re offering: a warm lead which you can then turn into a booked client! Sounds better right?

$299

What does the course include?

• How to create and implement a signup form

• How to integrate Squarespace and Klaviyo

• How to integrate Squarespace and Acuity

• Six emails and complete Text Marketing schedule so you don’t have to wonder what to write

• Social Media tips on what/when to post (geared towards Instagram - can be applied to FB)

Who is this course for? This is for photographers who

• Want to automate their Black Friday bookings

• Don’t mind creating emails and pages inside of Squarespace (or website of choice) and Klaviyo (or email service of choice)

• Have never marketed Black Friday via email/text